Gamification, serious games, motivational design – these are some of the terms used when we apply lessons from game design to drive engagement in non-traditional contexts such as office work, health care or education.
Slowly but surely, games are changing the way employees and managers around the world tackle their daily tasks.
Here is a shorter version of a presentation I gave this year at the FMX 2011 conference in Stuttgart (Germany), showing some of the examples and ideas we are using with our clients.
Motivational Design
View more presentations from Tadej Gregorcic
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