Motiviti’s part was to collaborate with ustwo on game design, help with 3D modeling and animations and build the entire game in Unity. The game was released as part of the Sprout Playground app.
To make sure we get the right balance between all elements of the game ustwo set up focus groups with kids and their parents for user testing. This gave us important insight into what kids want and how they interact with the game.
Despite the game being aimed at pre-school kids, to our excitement it was well received even by younger elementary school children. The exploration, the sandbox and playground feeling without time pressure proved to be the right combination to bring a spark to their eyes.